香港醫療及保健器材行業協會 Hong Kong Medical and Healthcare Device Industries Association
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Publications > Medical Device Marketing Practice Guideline

Medical Device Marketing Practice Guideline

HKMHDIA is committed to the improvement of the healthcare of mankind and in accordance with internationally defined standards of good practice. We published the Marketing Device Marketing Practice Guideline in September 2009 to promote responsible medical device sales and marketing practitioners and to ensure that only accurate information is provided to the healthcare professional. It is our goal to ensure that any marketing practices should be consistent with high ethical standards and that information should be designed to help healthcare providers improving their services to patients. Information should be provided with objectivity, truthfulness, fairness, balanced and in good taste and should conform to all relevant laws and regulations. Claims for therapeutic indications and conditions of use should be based on valid scientific evidence and include clear statements with respect to side effects, contraindications, and precautions.
The Guidelines cover general principles on sales and marketing practices, guidelines on making use of marketing materials, the “dos” and “don'ts” when offering sponsorships to symposia and congresses, general requirements on medical sales representatives, offering free samples for professional trial, hospitality and promotional items, supporting marketing research and guideline on communication of medical device information to the public. The Guidelines also provide a complaint procedure and is administered by a Guideline Practice Committee.

Since its publication, the Guideline has formed an integral part of the Medical Device Marketing and Regulatory Course co-organised with IVDC.

A copy of the Guideline is available for download here.